14th November 2011
Oils ain’t oils.... or are they? 
John Laws famously once spruked, “Oils ain’t oils” and although the statement referred to motor oil, it is reflective of the need to decipher the emerging popularity of beauty based treatment oils and if the actual results live up to all the "Razzle Dazzle". Now, I couldn’t tell you what to do with motor oil or where it's supposed to go but I have been asked about Oil treatments for hair so here’s my 2 cents.....
What exactly are they, what do they do and why is everyone going stark raving mad over the results?
In the past 20 years I’ve heard a lot of promises about so called ‘miracle cures’ for my client’s hair but few have ever delivered significant benefits.... until now. MoroccanOil represents a point of difference that is unique, reliable, delivers on promise and is transformative in its results.
What is it?
Don’t let the term ‘oil’ put you off. This is not a cosmetic finishing product like a serum, pomade or wax. Moroccan Oil has high concentrations of essential fatty acids, Oleic (Omega 9) and Lineoic (essential for wound healing) Its ‘superstar’ ingredient is Argan Oil. This potent little bugger was traditionally used as a treatment for skin diseases but has found favour with the beauty industry because of its numerous healing and regenerative properties evident in the effects it has on hair.
What does it do?
It’s an amazingly intense conditioning treatment that benefits dry and dehydrated hair. It has antioxidant properties that makes it especially beneficial in hair care products and has incredible strengthening effects on hair as well as nails. Rest assured after using it you will not have to walk around looking like a motor mechanic after a long day. Within 3 minutes, Moroccan Oil will have completely absorbed into your hair and hands...with no greasy afterglow.
Essentially, products oils like Moroccan Oil, (other brands include Aragan Oil, Agadir Oil and Eden Allure), have taken the place of more traditional methods of replenishing the moisture levels in your hair (doing a treatment at home) with the added bonus of being able to do this at any time during the day.
So, how do you use it?
MoroccanOil recommends that you use a small after shampooing and conditioning. Work through damp hair and then apply a few drops through dry hair to help control frizz and protect the hair. I also recommend using a few drops in the conditioner after shampooing to boost the moisture-great for very dry hair and adding when needed throughout the day. To achieve optimum results, use the MoroccanOil Shampoo and Conditioner. There are no Sulfates or Phosphates (synthetic detergents) or Parabens (chemical preservatives) in MoroccanOil products so your colour won’t fade prematurely.
What’s in the range?
It’s a relatively small range that zeros in on effective frizz control and rehydrate whilst providing brilliant styling finishes. The MoroccanOil Treatment and The MoroccanOil Light Treatment are the highlights. The ‘Light’ was developed for very fine (limp) and blonde (porous) hair to assure weightless results. There’s also shampoo and conditioner, curling creams, hydrating creams, moisture masks, a spray shine and a, humidity fighting, hairspray among others.
What’s the damage?
MoroccanOil Treatment and MoroccanOil Light retails for $52.50 for 100ml. Shampoo and Conditioner: $32.95 Styling creams and moisture masks are $44.50 and $49.50 respectively. Ask your local MoroccanOil stockist for a full price list.
Got a question or need advice about your hair?
Send your email to David Moore
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